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What Does a Digital News Initiative Doesn? The Digital News Initiative (DNI) is a European organisation established by Google to support high-quality international journalism through innovation and technology. It includes an "Innovative Media Fund" worth Euros 15m, that in 2021 released grants to 4ior companies in more than half of the countries listed. Not surprisingly, this has drawn criticism from several quarters, but also many positive comments. The DNI states that it "aims to help European and global companies realise the potential of digital media as a marketing and sales tool". They go on to state that their new innovation fund "will make sure that European businesses can develop new and cutting edge digital media strategies that meet the needs and share of the market". Their stated aim is to "demystify and elevate digital media to the same level as the established media." A key feature of the DNI is its focus on new verticals. This is exemplified by their "New Journalism" program, which provides funding for upstart online publications and bloggers to develop specific verticals within their industry. A blog might be expected to focus on one particular industry like travel, while a magazine could expand to cater to a range of consumers. In doing this, they say they will "demystify the industry", giving consumers and businesses more clarity about digital news. Consumers will find it easier to understand the different sides of a story when it appears from multiple angles. Businesses will find that by putting out a range of digital news stories, they will be better placed to compete with their rivals. As part of the Innovate Europe programme, the DNI also provides seed money to small and medium sized companies. This seems fairly obvious. After all, if you're a business with no money and you start a new company, you are likely to struggle. By providing seed money for an industry before it grows and flourishes, the DNI is simply providing a helping hand for entrepreneurs in trouble. The initiative is therefore helping to level the playing field and give small businesses a chance against the behemoths. As part of the Digital News Initiative's Journalism and Reporting programme, journalists working within the industry can submit their work to online platforms for free. In return for this submission, they get to promote their own sites or gain visibility through links posted alongside other articles. This helps to increase their exposure and, in turn, generates more traffic. Both parties stand to gain from this scheme. In order to qualify for the programme, you need to be willing to report honestly on your chosen industry. You should be prepared to discuss sensitive issues such as ethics, data protection and piracy. If you can demonstrate a dedication to your work, you will stand out from the rest. Remember, your appearance and reputation are also important factors for potential employers. Agency are more important than your technical skills when it comes to landing a job in this industry. The Journalism and Reporting element of the digital news service is divided into two key projects. One is a live event broadcast that allows the reporting team to follow a story from start to finish without commercial breaks. The second project is an online-only supplement to the live broadcast. These features in-depth reports that report on your chosen subject as it happens. They are designed to give the reader a comprehensive overview of the subject and help them make the decisions needed to engage with it further. In the digital age, it is increasingly important for consumers to have up-to-date and unbiased information. By contributing to this industry, you have the opportunity to do just that. It does, however, take commitment and a strong sense of purpose. There are certain disciplines to which you must adhere in order to ensure that you contribute value to the industry. You must have an interest and understanding of the industry itself. You should be able to think independently and understand the way in which the news is presented within this industry. If you fit these criteria, there are likely to be many positions available to you at a digital news agency. You will be responsible for providing unique and engaging content in the areas of business, entertainment, information technology and sports. The newsgathering portion of the job will allow you to tell stories about breaking news, world events, weather, health, education, finance, and more.
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