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Mistakes New Business Owners Make When Using Philadelphia SEO When seo comes to growing your business online, you need to know about some of the best strategies for online marketing in Philadelphia, PA. The reason that you want to learn SEO is because it has such an impact on the way that your company or website will rank. If you don't have any SEO then you won't see any noticeable results. The way to get your website ranked high is to learn some of the best digital marketing techniques that work. You need to know about these tactics so that you can promote your business and generate more traffic. The first strategy for online marketing in Philadelphia, PA is called Local SEO. It deals with optimizing websites for specific keywords that target the area that you are in. For example if you are in South Jersey and you are looking for a good dentist, you can type in 'dentist in south jersey'. The keywords will be found in the search engine results. By targeting the exact words you are going to get much better results than using general phrases. Another strategy for philly SEO is the creation of a blog or WordPress site. When you have an online presence it's very important to have a blog because it gives you a chance to interact with your clients. This allows you to give them advice and information on what's going on within your business. It also gives you the chance to talk about your website design agency. You never want to talk about your own business unless it's relevant to the clients that you're trying to attract. A blog works great when you are thinking about using digital marketing in Philadelphia, PA. Because you are able to update clients on what's happening in your business as well as discuss your new projects you are more likely to attract new clients. You also give them a chance to learn more about you as a person and as a result this will make them feel like they know you a bit better which will lead to better business. In turn, their visits to your website will go up and your search engine optimization will also improve. It's important to remember that your Google Places account is just that. A place to place your business but it's not a billboard to tell the world "here's what you do". The real purpose is to target specific keywords for people who are searching for exactly what you offer in your particular field of expertise. With that in mind there are some common mistakes that many new and experienced Philadelphians make when creating their listings. So what are these mistakes and how can you avoid them? Well below I'll discuss three common mistakes and how to avoid them if you want to attract new customers online best practices. The first mistake is putting too much effort into social media campaigns. Social media is definitely an essential component of a successful website design campaign but not at the expense of good web design. In other words don't overload your listing with every social network that you possibly can. Instead focus your efforts on the most prominent social networks like Facebook, Twitter and LinkedIn which will bring you more targeted traffic and give your listing a more professional appearance. The second mistake is placing too much emphasis on link building. Link building should be an afterthought not a main component of your marketing strategy. Although it does have many benefits such as increase your search engine rankings and organic links it can often be overlooked. The truth is that the majority of successful link building campaigns are done through social media marketing and web design. Link building through social media is great but its really not something you should put extra effort into unless you already have a good reputation online. Last but not least what many new and inexperienced Philadelphians fail to realize is that Google is a complex search engine. Even those who are very familiar with SEO should not assume that they can write a comprehensive manual just for their small business. Search engines such as Google are constantly changing so the techniques used to rank higher with them may not be the same in six months. Do your own research and stay up to date but don't neglect your basic SEO needs such as submitting your listing to all major directories as well as using keyword optimization to get your listing noticed by both search engines and your potential customers.
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