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How to Rent Or Buy Email Lists If you run an online business of any type, you need to rent email lists to grow your business and expand your client base. Without having a clue as to how these lists were accumulated, nurtured and most times beat to submission over time, it's difficult to truly know if your investment will produce any significant ROI. So, whether you contact an email listing owner directly or work with an email listing broker, here are several questions to ask which can save you money when you rent email lists for your business. How many emails did the email listing owner collect during the month of April? Are all of these emails currently active and useful leads for your business? Do you already have a reliable list provider, such as an auto responder, an opt in page, or a mailing list that you regularly update as new customers sign up for future opportunities? If so, are all of the customer service records located on or available to you? Have you reviewed any customer service records pertaining to the customer who leased the email addresses to you? If not, are these records being kept in any way, format or order? If not, how do you plan to handle the transition from current customer service to your own email marketing plans with other vendors? Will all rental fees be included in your monthly invoice? Some email listing owners offer a one-time fee per email address, others charge a monthly fee for all of the rental service records. As a business owner, are these fees reasonable and in keeping with the cost of renting the email lists in the first place? As a small business owner who is developing a separate email marketing business from the ground up, renting the lists may seem like a must. However, as your business grows and begins to employ its own in house email marketing team, will the need for additional email lists ever diminish? Is there a way to accurately calculate your anticipated reading time based on your current records and the daily emails that you send out? Are you concerned that your calculated anticipated reading time may eventually become outdated and inaccurate? Is it likely that you will soon face a situation where you have more leads but less ability to retain them? In this scenario, would it make more sense to simply rent email lists when necessary and continue to use the outdated and inaccurate estimated reading time calculations? How will you receive the email addresses that you have saved in our CRM system? Many list providers will deliver the email addresses directly to your company via FTP, which can require a web-access computer that is connected to the Internet. Is this acceptable for you? What if your company's computer network experiences a power outage or a data center outage? Will your Internet connection continue to be effective while you are without access to your email list? Can you afford to lose potentially valuable clientele because of a temporary network failure or server outage? Is there a cost involved in purchasing your mailing list or renting the email addresses that you need? You will need to pay a one time set up fee for the hosting of your list and possibly an annual maintenance fee. For every twelve months that you rent the email addresses that you need, you will be charged an additional set of fees that are determined by the list provider. These fees can really add up and make email list rental a costly proposition for small businesses. What will happen if you cannot receive or retain the customer base that you are working so hard to build, due to the fact that some customers are less than impressed with your company's services or products? What if a significant percentage of your potential customer base decides to unsubscribe from your mailing list after receipt of your unsolicited emails? What will your reputation as an online business be? What will your future sales performance be? Renting or purchasing your mailing lists can be one very expensive mistake for online businesses. It can be a costly lesson in failure. There are other more cost effective strategies that you may wish to explore prior to making the decision to rent lists. When it comes to building a lasting relationship with your potential clients and building a good email marketing program, it is often better to rent the subscribers addresses that you need than purchase them and risk losing your reputation in the long run.
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