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The Creative Impact Agency Creative Impact Agency (ISI) was honored for Outstanding Use of Online Media (advertising, media & PR) at the 24th annual Webby Awards. The campaign earned attention from top AdAge, Adweek and other industry heavyweights for its creative approach to capturing the interest of audiences around the world. The campaign, which launched during the holiday season, featured prominent celebrities as celebrities and featured web videos targeting a younger male audience. With over two-thirds of site traffic coming from search engines, this impressive campaign had a significant impact on the search rankings for the day. This article discusses what happened during the campaign and what Creative Impact Agency professionals involved with the campaign hope to accomplish in the future. As part of the campaign, a number of celebrities were hired to promote the products and services provided by the company on their social networking profiles. Their endorsements of the brand brought a significant boost to overall sales as their fans began spreading the word. The creative strategy used the celebrities to "steal" the spotlight away from competitors, allowing them to "cut into" the main creative flow and make their own statement with their own relevant content. In the end, a significant portion of ad dollars was spent by the competition trying to outdo the creative strategies employed by ISI. Creative Impact Agency experts have been working with celebrities for many years, using their voices and faces to help brand their agencies and create a cohesive marketing platform. The creative strategy worked extremely well for ISI as it allowed them to use their celebrity status to attract and retain talented ad talent. These talented professionals "stole" the spotlight away from competitors with their own relevant content. It was a remarkable feat for a small agency to use such a large amount of media to build its own firm presence. The success of the campaign created a strong public perception of the agency, creating trust and building a sizable client base. However, while a creative agency may have several uses for social media in their campaigns, some agencies prefer to use this media as a tool for local, specialty campaigns only. For instance, a radio and TV commercial agency may opt not to invest in launching a campaign with a traditional media outlet. This is because they can achieve similar results through traditional advertising methods without the need for large investments. Smaller ad agencies may be able to achieve similar results without investing more money, but they must be certain that the campaign is targeted to a local audience in order to achieve meaningful results. Many ad agencies have taken to social media marketing with surprising success. Consider the account of an insurance agency that received thousands of Twitter followers within a short time period. Using the Twitlonger service allowed the agency to connect directly with its followers, creating a sense of professionalism and authenticity. Through utilization of local search engine services, the agency was able to increase its online presence, as well as, its overall customer base. In addition, these types of agencies often work with local media outlets to ensure that the message reaches potential customers in a specific area. Social media allows even small agencies to gain visibility within their chosen industry. Creative advertising agencies have been successful with a campaign meant to spread awareness of an anti-charity cause or awareness of products for a specific niche market. Through utilization of social networking sites, such as MySpace and Facebook, the agency was able to increase its customer base, which likely would have remained static without such an investment. These types of strategies are becoming increasingly popular with agencies that specialize in more niche campaigns. A creative impact agency can take a simple message and make it crystal clear. A highly visible agency will help with brand awareness in any given market by creating advertisements, commercials, and other forms of media that spread the message quickly. This type of campaign requires upfront investment on the part of the creative agency. However, once the product is launched, there is very little upkeep required. This allows agencies to create multiple advertising campaigns and avoid a one-shot investment. A creative impact agency is key when developing and launching an online campaign or print campaign. The agency will provide content, designs, logos, videos and audio tracks that draw potential customers in. Once a person visits the website, the agency will generally offer services such as online marketing, search engine optimization, and link building. When a business opens a site, it is common for them to hire an online marketing specialist or other creative impact agency to oversee the process. This ensures a high degree of quality control and ensures that the site receives targeted traffic.
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